Health & Wellness

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Consumer demand for health and wellness products is on the rise. With an ageing population in Western countries, an increase in birth rates in emerging countires, and a global focus on healthy and sustainable lifestyles, "wellthness" is a  key and long-term trend – and one in which wool has a large part to play.

Wool has many natural properties that are proven to be beneficial for health, wellness and comfort. Wool products for example can offer UV protection, humidity control, high thermal resistance, breathability, sound reduction and toxic chemical absorption.

While many research studies have been developed over the past 40 years, the wool industry is committed to investing continuously into up-to-date scientific research to meet today’s requirements.

Recent research has focused on:

  • Sleep: Wool can help you get to sleep faster and sleep for longer. Read more
  • Moisture management & breathability More is coming!
  • Skin Health Superfine Merino wool can help improve symptoms of eczema/atopic dermatitis. New research results show that wearing superfine Merino wool baselayers eases the redness, dryness, and cracking that comes from eczema. Read more

In addition, recent research makes clear that wool is not an allergen. That prickle feeling comes from fibre diameter, not the type of fibre.

Further research is in the pipeline, steered by IWTO's Product Wellness Working Group and scientifically excecuted by the researchers and experts of the Product Wellness Technical Advisory Group. Read more about the Product Wellness Working Group here.

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