international_wool on Instagram

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Our #lovewool #littlesheep Instagram campaign is underway! Follow us on Instagram at international_wool

After Facebook, Instagram is the second most important social media channel. A photo- and video-sharing application, Instagram allows its 800 million-plus users to upload photos and videos and to apply hashtags, geotags, graphical stickers and more in order to connect with other users – and in our case, with IWTO members and their members around the world.

It's a simple yet fun way for the IWTO community to share its passion for wool.

Want to play along?

Our #lovewool #littlesheep campaign will run September-Decemeber 2018. Instructions have been sent out to Members through our weekly Heads of Delegation newsletter. If you have not yet received your starter kit, write to us asap at We can't wait to see your sheep coming through.