Assessing Wool's Environmental Performance

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Over the past 50 years, the world has seen a dramatic shift in consumer and regulator attitude toward environmental damage. Reflecting the growing consumer consciousness of sustainability, brands, retailers and regulators have been moving to improve
the environmental outcomes associated with their products and services. The science of sustainability is complex and evolving, and arguably the main assessment tool is now Life Cycle Assessment. Here, learn about the developments in wool LCA science and why it's necessary that the complete life cycle of products be applied when making comparisons between products of different fibre types.