Greener Living - with Wool

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Green growth: the latest opportunities for wool interiors

Our current lifestyle practices remain a leading contributor to climate change, with carbon emission as the main culprit. Amid this situation, sustainable development has become a global need. That is, need to find means to meet our present needs without compromising the ability of future generations to meet theirs.

Buildings are one of the leading contributors to carbon emission. It is for this reason that green building remains a significant and exciting opportunity for sustainable growth. It represents an intelligent approach to energy, protects our water resources, reduces waste, promotes recycling and, most importantly, promotes our health and wellbeing.

One of the toughest decisions in green building is the choice of insulation. Wool has long been recognised as a smart, sustainable material that protects us from the elements, all of which has given it the opportunity to become a key player in this industry and to innovate.

The Hong Kong Green Building Council (HKGBC) aims to raise awareness of green building, and strives to promote sustainable standards and developments, including the use of wool as a green viable option for insulation.

At the same time, companies like Woolchemy focus on finding new applications for wool in non-traditional markets through research and innovation, striving to reinvent its uses and making this material more valuable for the new markets' reality, all using sustainable, ethical and environmental processes.

At the upcoming congress of the International Wool Textile Organisation, we'll hear more on how green building remains a significant and exciting opportunity for sustainable growth, and how that translates to an opportunity for wool and wool innovation. View the Programme here.

Join Us for the IWTO Congress

Join us this May in Hong Kong where some 250 participants, from all stages of the wool textile supply chain, will gather to address wool's role in a future increasingly defined by sustainable fashion and interiors.

The impressive speaker line-up will include Speakers Mr Ir Cary Chan, professional engineer and Executive Director of the Hong Kong Green Building Council, and Mrs Derelee Potroz-Smith, CEO and co-founder of Woolchemy.

For full details and to register, visit

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