ISPO Munich

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Wool Performs at ISPO Munich

ISPO Munich, the world’s largest trade fair for sporting goods, ended 5 February with 12 centimetres of fresh snow and a successful attendance total of about 80,000 visitors.

Once again, sustainability had a major role to play: Consumers are also increasingly demanding that products be made in an environmentally conscious manner and be recyclable.

“Each of us is responsible for our planet,” Klaus Dittrich, Chairman and CEO of Messe München, said. “The sporting goods industry can do its part by using sustainable materials and production processes.”

“The industry has an opportunity to become trailblazers and to set standards before government regulators take matters into their own hands,” said Arne Strate, General Secretary of the European Outdoor Group (EOG). “Sustainability has also become a business model.”

Wool Performs

... in Outer Layers 

 Natural fibers continue to feature in the performance sector, with wool increasingly returning as a viable player in a predominantly synthetic sector. 

Clothing made of Merino wool is still on the rise, for top and bottom layers, on its own or in a mix with other materials, using sophisticated knitting techniques. Flying Textile (China)'s wool outer layer, for instance, was chosen one of the Best Products voted by the international ISPO Textrends jury.

Inherently anti-odor and emerging in a new level of added function, Flying Textile’s wool outer layer provides a warm and comfortable touch that is breathable, waterproof and windproof, the jury noted.

...and Inner  

 Described as "the most natural sleeping bag ever," the Biopod DownWool Nature from Grüezi bag won an ISPO 2019 Award for Product of the Year, Outdoor cateogry . Made entirely from 100 percent natural materials from the packaging down to the last button, this sleeping bag is made of DownWool, an innovative high-end filling composed of 70 percent down and 30 percent wool. The material achieves perfect insulation and, as such, comparatively little filling material is required.

Grüezi Bag founder Markus Wiesböck had an outdoor shop and noticed that it is important to people that they sleep well and are rested during their tours. With this in mind he developed a new sleeping bag, first with wool, later also with down, so that the sleeping bag is even warmer and consists purely of natural products.

"The next goal is to make it compostable," says Regina Trautwein, who is responsible for marketing at the company.

Focus on: Biodegradability

Suston magazine, the Sustainable Outdoor News magazine that is distributed at the fair, focused on biodegradability this year, as did the sustainability consultancy Greenroom Voice. 

Part of the CSR Hub in Hall A4, Greenroom Voice showcased 18 brands and suppliers presenting solutions and innovations around the challenges of the effective use of biobased resources, while avoiding dependence on crude oil and plastic contamination in nature. 

Wool was well-represented in the showcase with exhibits from American Wool, HD Wool, Südwolle Group,

Image Credits: Messe Munchen, IWTO

 

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