#knowwhatyouwear

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Use this hashtag to raise awareness about the clothes we wear and buy. 

Somehow we have lost touch with our knowledge of fabrics and their impact on our lives. Use the hashtag to show you are a conscious consumer, and trigger a more sustainable attitude with your friends and followers.

You can start to make your wardrobe more sustainable with two nearly effortless and free ingredients:

Knowledge

Read the label, not just the price tag! Sustainable fibres may cost a little more, but super-cheap clothes that end up in landfill end up "costing the earth."

Opting for wool can have a positive impact on the planet because wool is biodegradable, doesn't need to be laundered as often as other fibres (and so less water is used) and doesn't shed mircroplastic particles into the environment when it is washed.

Attitude

Being conscious of what you are buying, what it is made of and where it comes from is the essence of #knowwhatyouwear. Take your time when you buy. Reflect on future clothing purchases.

Use the hashtag to show you are a conscious consumer, and trigger a more sustainable attitude with your friends and followers.

Click on the links down below for more info the eco-friendly properties of wool:

https://www.iwto.org/biodegradeability 

https://www.iwto.org/sustainability

https://www.iwto.org/caring-wool

https://www.iwto.org/animal-welfare

https://www.iwto.org/microfibres