86th Annual IWTO Congress

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Wool in a Digital Age

Wool has a unique contribution to make to the sustainability of interiors, lifestyle and fashion.

But how can this message be communicated to a wider, increasingly receptive, and digitally-savvy audience?

The Congress of the International Wool Textile Organisation, held 3-5 May in the United Kingdom, took on this timely but challenging theme. 

While the explosive growth of digital media has led to amazing new ways to tell stories, keynote speaker the Rt Hon Brian Wilson had a simple answer:

‘Stick to first principles: quality and integrity,’ the Harris Tweed Hebrides Chairman advised delegates.

Read the full story here.