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Wool is a natural fibre for the world we live in today. It is a fibre with a truly green lineage that is both sustainable and biodegradable.
Along with these environmental advantages, wool has many other natural benefits that have historically earned wool a quality reputation around the world:



Composed of a natural protein that is similar to human hair, wool grows on sheep which consume a simple blend of water, air, sunshine and grass.



Sheep produce a new fleece every year, without depleting finite natural resources.



Wool’s multi-capable reputation in the finished product is built on a legacy that goes back over 10,000 years. Wool fulfil complex product scenarios – apparel and fashion, outdoor and sportswear, “athleisure”, flooring, interior textiles, automotive and aviation, architecture, manufacturing, medical uses and protective apparel.



Naturally high in nitrogen and water content, wool’s unique cell structure requires high levels of oxygen in order to burn and forms an insulating layer when heated that prevents the spread of flames. These qualities make wool naturally flame retardant, without the need for chemical treatments. Wool does not melt, drip or to stick to the skin when subject to extreme heat and produces less smoke and toxic fumes during combustion.



Wool fibres are high quality and durable, capable of re-use and recycling, ultimately reducing landfill disposal. Wool is routinely upcycled into woollen-spun knitwear, insulation and geotextiles – all of which contributes to a circular economy.



Research shows that the average life of a wool garment is 2-10 years, compared to 2-3 years for garments made from other fibres.



Wool decomposes in soil in a matter of years, releasing valuable nitrogen-based nutrients back into the soil.



By absorbing moisture vapour, wool garments leave less perspiration on the skin, reducing odour-causing bacteria. Easily refreshed by airing, wool garments can be worn longer between washes due to wool’s natural ability to shed dirt and bacteria.



Research indicates that sleeping in wool provides a better night's sleep in relation to the total sleep time, sleep onset as well as sleep efficiency. 



When used in interior textiles such as carpets and upholstery, wool absorbs and locks away pollutants such as volatile organic carbons (VOCs) from the air more rapidly than other fibres. 

These combined attributes make wool the world’s leading animal fibre. In addition, wool’s natural crimp and scale patterns make it easy to spin into yarn. Read more about how wool is manufactured here .

Wool has unique attributes
Wool offers a very broad range of uses