Vision, Mission & Values

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OUR VISION is a sustainable, profitable, international industry working together for the future of wool.

OUR MISSION is to connect all parts of the wool supply chain in order to strengthen wool’s credentials as the world’s leading sustainable fibre.

We accomplish our mission through the following activities:

  • Communicating the benefits and values of wool to both internal and external stakeholders
  • Documenting and disseminating the science that supports wool’s unique natural properties
  • Linking members and international agencies and organisations
  • Governing the trading standards and regulations for wool across the world
  • Supporting a platform for information and knowledge-sharing
  • Representing the wool industry at the international level


  • Global thinking
  • Transparency at all levels
  • Sustainability
  • Profitability