Product Wellness

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Wool has many natural properties that are proven to be beneficial for health, wellness and comfort. Wool products for example can offer UV protection, humidity control, high thermal resistance, breathability, sound reduction and toxic chemical absorption.

While many research studies have been developed over the past 40 years, the wool industry is committed to investing continuously into up-to-date scientific research to meet today’s requirements.

Recent research has been focusing for example on wool’s positive influence on:

  • Sleep
  • Moisture management
  • Breathability
  • Healing properties for improving atopic dermatitis (eczema)
  • Debunking the myth that wool is an allergen

IWTO's Product Wellness Working Group is tasked with developing initiatives and research in support of the wool's benefits to human health and wellbeing. Learn more about our research here

Chair: Angus Ireland, AWI

Chair of Product Wellness Technical Advisory Group: Trevor Mahar, AWTA

The Product Wellness Working Group is funded by Australian Wool Innovation, Camara Mercantil de Productos del Pais (Uruguay), Cape Wools South Africa, Secretariado Uruguayo de la Lana (SUL) and Südwolle Group.