The vocation of Première Vision is to promote fabrics for the clothing sector. Inciting new encounters, Première Vision has, since 1973, pursued its mission as the world's premier fabric show thanks to ongoing fieldwork and preparation. IWTO and Woolmark presented a common stall at the last edition of Première Vision in September 2005.
Emerging from the U.N. Year of Natural Fibres 2009 the Discover Natural Fibres Initiative supported by IWTO is a worldwide campaign to promote the use of natural fibres through education about their benefits both to the wearer as well as the environment as a whole. Discover Natural Fibres Website
