83rd IWTO Congress

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More than 225 international delegates participated in the 83rd annual IWTO Congress held 28-30 April 2014 in Cape Town, South Africa. Key note speaker Allan Savory, biologist and grassland ecosystem pioneer, awed the audience with his message that sheep can save the planet – by combatting desertification through holistic grazing practices.

Described by one delegate as one of the most important messages in the wool industry, Mr Savory's work was a wake-up call to an industry working hard to demonstrate wool's positive environmental credentials.

Speaking in his capacity as COO of the Campaign for Wool, IWTO President Peter Ackroyd confirmed at the Congress that HRH The Prince of Wales would continue as patron of the Campaign for an indefinite period. Launched in 2010, the Campaign was orignially conceived as a five-year initiative to raise awareness about the natural, sustainable attributes of wool. HRH The Prince of Wales publicly endorsed the work of Allan Savory in 2013.

Other notable speakers included Dion Chang, renowned South African trends analyst and South African economist Dawie Roodt. The Congress was moderated by radio presenter Liezel van der Westhuizen.

The 83rd Congress was co-hosted by Cape Wools, SA. Cape Wools supports the South African wool industry with research, development, promotion and market intelligence through progressive, independent and transparent projects, respecting different role-players. 

Cape Wools SA aims to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life. This in turn, supports many small businesses and local farmers whose livelihoods depend on the wool industry.

By increasing awareness and raising funds to support its vision and values, Cape Wools ensures the continued and prosperous future for the wool industry in South Africa.