Caring for Wool

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Taking care of wool garments and other wool textile products has never been so easy. Here's why.

Stain resistance

Wool has a protective layer that prevents stains from being absorbed. As it is also anti-static, it picks up less dust and lint from the air. 

Resilient and elastic

Wool fibres resist tearing and are able to be bent back on themselves over 20,000 times without breaking. Due to its crimped structure, wool is also naturally elastic. So, wool garments have the ability to stretch comfortably with the wearer, and are then able to return to their natural shape, making them resistant to wrinkling and sagging. Wool therefore maintains its appearance in the longer term, adding value to the product and its lifespan. 

Odour resistant

Wool is far more efficient than other textiles at absorbing sweat and releasing it into the air, before bacteria has a chance to develop and produce unpleasant body odour.

Quick drying

It was formerly thought that synthetics dry at a faster rate than wool, however the latest technology enables wool to be as quick-drying.

Easy Care

Recent innovations mean wool items are no longer hand-wash only. Many wool products can now be machine-washed and tumble dried.


Unlike any other textile fibre, wool can refresh itself simply by hanging in fresh air. This saves water, washing detergent, energy and the time to walk to the dry cleaners. 

Delicacy for moths

Being a natural protein, the wool fibre is a delicacy to moths and silverfish. Storing wool garments correctly is therefore important to enjoy wool garments as long as possible. There are many natural moth repellants available to prevent any damage. Make sure wool items are clean before storing.

Woolmark Care Guide

For more information, visit, where there are further tips along with a wool care guide in PDF.