IWTO is running various Campaigns and Projects to support the wool industry and its awareness at all stages of the supply and demand chains. The campaigns include e.g. projects targeting students, retailers, consumers and all parts of the wool sector. Next to IWTO own projects, IWTO is also supporting and contributing to external campaigns.
Emerging from the U.N. Year of Natural Fibres 2009 the Discover Natural Fibres Initiative supported by IWTO is a worldwide campaign to promote the use of natural fibres through education about their benefits both to the wearer as well as the environment as a whole. Discover Natural Fibres Website
