World Wool Award

Edition 2007

Presentation

INTRODUCTION

The purpose of International Wool Textile Organisation (IWTO) is to position and to value wool clearly in the consumer’s mind as a material, which is desirable for its technical, ethical and comfortable values. To realise that IWTO wants to promote and support education in the textile sector as well as increase awareness of the unique properties of wool and wool blend products around the world by targeting selected textiles/ technical textiles/fashion/apparel/design universities, academies and schools and industry companies.
 

PROJECT

The World Wool Award is to be the worldwide event arousing international interest, able to celebrate wool, its charm and its future use in products/markets, especially leading to research and innovation.
The aims of the project are to emphasize the positive and natural properties of wool, to stimulate future research work and innovations of product development and to communicate ideas of marketing and promotion of wool products.
The projects that are awarded by IWTO should deal with matters of the wool sector, its fashion, marketing or innovation. A professional Jury with journalists, retailers, designers and entrepreneurs evaluate the projects.

There are three categories in which the award will be given:

• Fashion & Design

• Marketing & Promotion

• Concept & Innovation

CONDITIONS

The projects are delivered in form of a CD. Samples can be attached if possible.
Each project has to be supported by a detailed text explaining and highlighting the basic idea, and its implementation. The description also has to contain the following information:

• Potential advantage for the final consumer arising from the project

• Commercial benefits for the wool industry

APPLICANTS

Students, trainees and young professionals from textile/fashion universities, academies and schools, companies and institutes all over the world are kindly invited to take part in this event.
 

PRIZE

The winners of the three categories are granted:

• Free participation to the IWTO Annual Wool Congress held in Edinburgh, UK in May 2007 including travel costs, accommodation costs and Congress Fee

• A Winners Trophy and Diploma

• A free of costs fully equipped stall at the exhibition area of the IWTO Congress to show and promote the winner’s project

• A free of costs fully equipped stand sector of the Feature Wool! stand at Texworld, one of the most internationally known fabric fairs held in Paris

• During one year an international exposure via the IWTO website

• Profit of contacts with worldwide media

CERTIFICATE OF MERIT

As there is only one first prize, for other particularly interesting projects the Jury may decide to award Certificates of Merits.

CATEGORIES

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