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The future of wool belongs to a partnership between
equal partners within the supply chain of the sector – the partnership
between all involved players, such as designers, retailers, garment
makers, marketing and promotion specialists, growers, traders, spinners,
weavers, etc.
All partners are investing capital in projects that
promise an optimum return on the investment. And, in the future, it will
only be possible to achieve this with products, which are convincing in
terms of design, innovation and marketing. This is the concept on which
the work of IWTO is based.
As the world wide body of the wool industry, we see
it as our duty to provide new added value to our members and our
industry and to play an active role in supporting the partnership along
the whole chain of the textile pipeline. Thus, for the third time we
promote the partnership among the textile chain in celebrating the
unique achievements of wool through this attractive project, World Wool
Award (WWA).
We would like to thank our main sponsor WOOLMARK
for their constant support of the World Wool Award. We would also like
to thank Messe Frankfurt who is supporting the project in giving our
winners the chance to present their projects to the world wide textile
industry at their fabric fair TEXWORLD held in Paris.
And we would like to thank the international jury
for their expertise and care with which they evaluated the projects
submitted.
Our very special thanks go to all participants in
this Awards Project: by taking part, you have set a signal for the
future of wool, for the partnership of all players within our textile
pipeline.
For all of us, we hope that the prize winners and
their outstanding works will encourage numerous colleagues throughout
the world so that the echo is even bigger when we announce the 4rd World
Wool Award in the near future.
Henrik Kuffner
Director General - IWTO
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