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Winner : |
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Heinrich
Oberrauch, Italy
“Il Museo del Loden – the World of
Loden”
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From sheep to shop! The museum is presenting a unique interactive retail
concept for wool products: “See me – feel me – touch me – buy me”.
The soft sheep wool is the natural material. After 50 fascinating steps
of processing the wool with many mysterious recipes, the wool is
transferred into the heavy impermeable Loden.
The World of Loden is a multisensorial, interactive museum, situated in
Vintl, northern part of Italy. Within its framework the visitors can
visit:
- “Lodenwirt”, a
restaurant where lamb specialties are served
- A sheep park with
different sheep races and petting zoo.
- A hotel with
bio-rooms with untreated wood, sheep’s wool carpets and upholstery
- A historical museum
- An industrial museum
- A strore
- A manufacture
Full Powerpoint Presentation
As there is only one
first prize, for other particularly interesting projects the Jury decided
to award Certificates of Merits.
Certificates
of Merit
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